How to connect your online shop with Bulgarian couriers (Econt, Speedy)
At 900 orders a month and 3–4 minutes of retyping each, someone at your company loses around 50 hours a month just between the shop and the courier. Here is how that link is made to run itself — and what to watch for.
What gets done by hand today
An order lands in the shop. Someone opens it, copies the name, address, phone and amount into the Econt or Speedy panel, generates a label, pastes the tracking number back into the shop, and messages the customer. Each step is small; the total is a week and a half of work a month — plus the mistyped addresses that cost a return and a reshipment.
What "connected" means
- Order in the shop → shipping label at the courier, automatically.
- Tracking number → back into the shop and out to the customer.
- Cash on delivery → reconciled against the payment, no manual matching.
- Returned parcel → reflected in stock and in the report.
Three options, simplest first
- The courier's off-the-shelf plugin. Econt and Speedy have WooCommerce plugins, and platforms like CloudCart have a built-in link. If your case is standard, this is cheapest and often enough. Ask here first.
- A custom integration. When you have several warehouses, region-specific courier rules, or want cash-on-delivery reconciled with accounting automatically, the plugin isn't enough. That's when you connect through the courier's API.
- Several systems at once. Shop + courier + accounting + stock in one flow is a "connected process", not a single integration.
The pitfalls that cost money
- Addresses. One wrong letter = a return. A good integration validates the address before generating a label.
- Duplicate labels. If the system *can* create two labels for one order, sooner or later it will. Every operation must be idempotent — one order, one label.
- Returns and cash on delivery. This is where manual matching breaks. If they aren't in the flow from the start, the report never reconciles.
DIY or with us
If you're under 500 orders a month and your case is standard, switch on the courier's plugin yourself. Above that volume, or across several systems, a custom integration pays for itself in about 4–5 months.
Frequently asked questions
Can Econt and Speedy be connected to my online shop automatically?
Yes. Econt and Speedy have off-the-shelf plugins for WooCommerce, and platforms like CloudCart have a built-in link — for standard cases that is enough. With several warehouses, region rules, or cash-on-delivery reconciliation, you build an API integration.
How much does automatic label generation cost?
The courier's plugin is usually free or cheap. A custom integration (several systems, payment reconciliation, stock) starts from €2,500 and pays back in about 4–5 months at 900+ orders a month.
What happens when a parcel is returned?
In a well-connected process the return is reflected automatically in stock and in the report, and cash on delivery is reconciled with the payment. If returns aren't in the flow from the start, the report is hard to reconcile — which is why we include them from the outset.