Connecting a CRM with your online shop and enquiries
One enquiry comes through the site, another via Facebook, a third by phone. One sits in someone's inbox, another in a notebook. By Friday one is forgotten, and nobody will know what it cost. Here is how to close that gap.
Where customers leak away
Not through lack of interest, but through lack of one place. Enquiries arrive on four channels and are kept in four places, so one of them always slips. The loss is invisible — there's no line in the report reading "customer lost because nobody replied".
What gets connected
- Every enquiry — site, email, Facebook, phone — lands in one place.
- The customer gets an instant automatic acknowledgement, so they aren't left waiting.
- If nobody replies within a few hours, the system nudges.
- Quote → follow-up → a report of where prospects go quiet.
Which CRM
There's no single right one. If you already have a CRM (HubSpot, Pipedrive, Zoho, Bitrix24), we connect that. If you don't, we start with the lightest thing that does the job — not the biggest. The tool matters less than having enquiries in one place.
The pitfalls
- An acknowledgement isn't a bot pretending to chat. The point is the customer knows you received the enquiry, not that you talk them through a machine.
- Duplicate contacts. One customer who wrote on two channels shouldn't become two records.
- Too many fields. A CRM that wants 15 fields per enquiry is one nobody fills in. Fewer fields, more discipline.
DIY or with us
If your enquiries are few and come on one channel, the notebook is fine. Across several channels and dozens of enquiries a week, connecting them pays back quickly: one saved customer a month usually covers the cost.
Frequently asked questions
Can all enquiries come into one place?
Yes. Enquiries from the site, email, Facebook and phone are collected into one CRM, the customer gets an instant automatic acknowledgement, and the system nudges if nobody has replied within a few hours.
Which CRM should I choose?
If you already have a CRM (HubSpot, Pipedrive, Zoho, Bitrix24), we connect that. If you don't, we start with the lightest thing that works — the tool matters less than having enquiries in one place.
How much does connecting a CRM with the online shop cost?
A single process starts from €2,500; several connected systems, around €6,000. At dozens of enquiries a week, one saved customer a month usually covers the monthly cost.